To ensure a strong resurgence in the company’s sales growth, MG Motor, the prestigious car manufacturer, further strengthens its top-end management team. Mere a month after the appointment of Satinder Singh Bajwa as Chief Business Officer, the company has now welcomed Rakesh Sen to lead the very critical function of national sales.
Moving here from Mahindra & Mahindra with his experience accumulated over three decades, Sen takes charge of Bajwa’s national sales, reporting to him directly. This shift denotes a crucial point in time for MG Motor, which experienced a vacancy in the position of head of sales when Rakesh Sidana left the company in June, 2023. Before then, the company had distributed sales responsibilities among two regional heads for the interim period. Nevertheless, under Bajwa’s leadership, the new structure is quickly taking shape.
The coordination of these changes of leadership is of a great importance, corresponding with MG Motor’s intensive endeavor to solve the difficult sales conditions. While the first launches of their vehicles have been successful, the company is having a bit of a difficulty reaching their sales target. Accordingly, MG Motor has implemented various initiatives, namely pricing realignment and reorganizing its operations, to reposition itself.
Besides, in addition to the restructuring of its strategy, MG Motor has received a good business vote of confidence. The influx of fresh equity from the JSW Group is a clear reflection of renewed faith of the investors in the potential of the brand as well as its future prospects.
Nevertheless, it is unclear how efficient the adopted strategies will be during the recovery phase. Will the inclusion of industry veteran Rakesh Sen, will there be the much required impetus to MG Motor’s sales? How will the revised leadership structure influence the company’s operating efficiency and market positioning? Also and important, question is what strategies the MG Motor will apply to close the gap between its ambitious sales targets and current performance levels?
The meteoric rise of Sen from a regional manager to Vice-President, Sales, at Mahindra & Mahindra clearly sets the stage for his new role at MG Motor. His skills in sales planning, channel management, and pricing strategies will be of great help in leading MG towards its sales oriented objectives.
With the auto industry undergoing transition and cutthroat competition, MG Motor’s strategic overhauls and leadership changes will come under intense scrutiny. Setting the stage for its sales journey in a new chapter, it is the MG Motor that everyone is looking at as it steers its course towards a sustained growth and market leadership.
